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Nothing Else Compares To Email Marketing When Done Right

In this article I am going to attempt to convince you to pick up your email marketing efforts. If you have been doing Internet marketing for any period of time and are not making money with your own list shame on you!

Email marketing is very simple to do especially when you compare it to the old days of licking stamps and mailing out letters to prospects. Direct mail marketing continues to be effective but is nowhere near as effective as email marketing when done correctly.

The ultimate goal of your email marketing campaign is to sell something to your list. There is a skill to doing this and many Internet marketers miss this point.

The two main problems I see with poorly designed email campaigns are there is no relationship building being done, and lists are allowed to go dormant without keeping in consistent contact with it.

Because autoresponders can be preprogrammed for many years to come there is no excuse for not mailing to your list on a consistent basis. And building relationships is easy to do this way as well because you can offer useful free information initially without asking your subscribers to buy anything from you.

Possibly an even bigger problem is many Internet marketers are not building a large enough list. To a certain extend email marketing is playing the numbers and hitting people at the right time.

If you know anything about top of mind awareness advertising you can see the benefit of email marketing as compared to other forms of print advertising.

So how do you build a larger list?

1. Build your own opt in list one subscriber at a time. Although this takes longer it’s an excellent way to build a quality list with longevity to it.

To increase the size of your list this way you should have opt in forms on every web page you build, every blog post you make, and you should promote landing pages in various ways.

2. Purchase co-registration leads and let a lead company build your list faster for you. Many of the largest lists online today were built for the Internet marketer by a co-registration lead company.

Once you get the subscriber’s name work hard to build relationships and make sure they know who you are to maximize your future earning potential. This is the two best ways to build your subscriber list.

There are other effective methods using viral marketing and other more sophisticated ways you can work into after you establish a good list and email marketing techniques!

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