Ezine advertising has been around since the beginning of Internet marketing. The term itself stands for electronic magazine and he is an email way to deliver a newsletter online. It can be a fun form of Internet marketing as well as a profitable way to advertise your Internet business.
If you are building an email list of your own you should include publishing a newsletter in some form to your list. If it is well written, and offers useful information, this can be a powerful way to increase your credibility and brand yourself as an expert in the niche of your Internet business.
You can have a lot of fun with your ezine by incorporating humor as well as hard driven news stories. You can involve your subscribers by allowing them to place classified ads for free or for a small fee.
You can even let your subscribers write tips or articles for your newsletter. This makes it easier to come up with content for it as well.
There are many established ezines online right now that you can place ads in yourself if you currently do not have a large list of your own. The advantage to this is you can build your own list by using another person’s list. You can also sell products to targeted subscribers on their list until you build up a larger list of your own.
The Directory of Ezines is a great resource of ezines that accept advertising. HBAds and MyWizardAds offer packages where you can advertise in many different ezines by placing one ad with them.
As you begin to develop your list you may consider trading ads with other ezine owners. This is a good way to maximize your efforts as well as build relationships with other ezine publishers. This is a form of joint venture marketing that has paid off over the years for many successful Internet marketers.
Ezine advertising is fairly inexpensive to do and can produce more than enough sales to cover the cost of the ad. One reason that it works is because many people have been subscribed to the same ezines for many years.
They are loyal to the publisher of it and trust the advertisers in it. This increases your chances for making sales as well.
In summary this is a few tips on utilizing ezine advertising both for fun and for profit. It continues to be an excellent way to promote any Internet business!