Whether you like Google, or not, you have to admit they have done a lot in a short amount of time on the Internet. They continue to crank out new ways to help Internet marketers.
However two of the things that have made Google’s successful, and continue to benefit an Internet business, are what we want to discuss in this article.
1. The first thing we want to talk about is the pay per click advertising program known as Google Adwords. This is just about the fastest way to get traffic coming to your website today.
However this is not something you should jump into without learning more about first. Running a profitable pay per click advertising campaign with Google Adwords means knowing what keywords to bid on, how much you can afford to bid, and how many clicks it takes to generate a sale.
Many people never totally grasp this concept and they end up losing money. This does not have to be the case for you if you start with a small campaign and increase it as you become more profitable.
One of the most important things you can do is build a good list of keywords to bid on. There are many tutorials online that you can study that teach you how to find good keywords with less competition. This is the key to bidding as low as possible
2. The other thing we want to talk about is becoming an affiliate marketer for Google Adsense. This is an easy a way to make money every time someone clicks on an ad generated by Google on your site.
Google pays out hundreds of millions of dollars every year to website publishers. Today some of the most popular blogs online monetize with the Google Adsense ads.
Google offers tutorials on how to do this and it’s not hard to incorporate into any site. You can also look at some of your competitors and I’m willing to bet that many of them have Google Ads on their website right now.
One strategy for making more money for your business with Google Adsense is to increase the number of pages you have ads on. The larger your site becomes the greater potential you have to make money as people visit more pages.
In summary this is two ways Google can help your business make more money. Google Adwords and Google Adsense are proven in the marketplace and are successfully being used by Internet marketers today.