Having a strong presence on Instagram is essential for your business. Whether you’re a retailer or a blogger, you need to get your name out there so people know you exist. Here are a few ways to do this.
Share other people’s posts
Considering the amount of time a modern day smartphone devotee spends on her smartphone of choice, a dedicated app for sharing content is not beyond the realm of possibility. So, it should be no surprise that the big kids have come up with the best of the best in the biz model. Luckily, you have all the aforementioned perks to play with. Using a mobile app for sharing photos, videos and other social content is a breeze compared to the traditional gaffs of yesteryear. Using an iOS or Android app for sharing photos and videos will not only save you from stumbling in the dark, but also ensuring your social media posts are in tip top shape.
Add a link to your bio
Adding a link to your bio can be an effective way to drive traffic to your website or other online platforms. The key to doing this is choosing a custom URL that is easy to remember and won’t look spammy.
You can do this by either manually putting in the URL or by using a link service. These services make it easy to share links with your followers. They also offer smoother user experiences and improved design capabilities.
Some services even let you set a time to automatically add the link to your bio. This can be a great way to get your bio noticed without having to constantly update it.
One of the most popular link services on the internet is Linktree. They offer a sleek, slick landing page for all of your links.
Add a call-to-action to your bio
Using a call-to-action in your bio on Instagram is a powerful way to drive traffic and sales. However, you must choose a CTA that works for your business’s objectives. A strong CTA will motivate your audience to take the action you want.
Adding a link to your Instagram bio will give your followers access to your website and blog. You can also create a branded hashtag to direct them to your Instagram feed of user-generated content.
The key to a successful call-to-action is to make it specific and to begin with a verb. This will eliminate unnecessary words and will get you straight to the point. For example, instead of “Click to see more,” you could say “Tap to view more.”
Some e-commerce brands have found success with a swipe-up link in their bio. This link allows users to access your profile without leaving the app.
Use hashtags
Using hashtags for Instagram traffic can be a great way to drive engagement and expand your reach. However, it’s important to be careful about what you use. You don’t want to make any mistakes that could prevent your posts from reaching your audience.
There are several ways to check if your content is hashtagged correctly. You can check by using the “Tags” search feature or checking your analytics tool. These tools will let you know the number of times the hashtag was used, as well as how many people are following it. You can also scroll through related popular hashtags, or use the # symbol to view the number of people who are using the hashtag.
For example, if you’re a wedding planner, you might choose a hashtag like #weddingplanner. However, you should avoid using the same hashtag over and over again. This can make you appear to be focused on likes, rather than providing value.
Promote shopping
Using Instagram to promote shopping can be a great way to increase sales and reach more customers. There are several ways to do this, including the Instagram shop, which allows you to sell your products directly on the app. You can also create a product catalog to show off your merchandise.
The best way to do this is by promoting shopping on Instagram organically. This will help you to get more engagement on your posts, which will lead to more purchases.
Another way to do this is through Instagram Stories. When you post a video, you can pin one or more of your products to your screen during the broadcast. This will give your viewers a preview of your products, as well as an opportunity to make a purchase. https://www.youtube.com/embed/x9BHzZgT3Y8