When times are tough some businesses do not survive. Although Internet businesses operate with less overhead than an off line business does, they still can fail in a tough economy. One way to increase the odds of surviving regardless of the economy is to offer exclusivity in the products you sell.
Products that are exclusive appeal to people at different levels. For example people who value status will always spend money even in a bad economy.
Middle class and lower income markets will be willing to spend a little more if they fill they are getting something exclusive as well. It all comes down to pricing your product at the proper price point to still get the sale.
Cars are a good example of this. We would all love to drive a BMW when in reality we may only be able to afford a Chevy. There is a status that is attached to driving a BMW when in reality the parts and pieces may not be that different than other cars.
What BMW has been able to do is create a class consciousness about the product that they sell. You can develop this same awareness for your own products or Internet business. So how do you do that?
One way to do that is to tell all the exciting details about the product you’re selling. If you do affiliate marketing for example you have an excellent opportunity to do this on a pre-sell page.
While everyone else is using the exact same replicated affiliate website you can begin to create a feeling of exclusivity in your product by the way you present it on your webpage. Instead of talking about what everyone else is find ways to talk about what makes the product unique.
Things that are unique become exclusive. Present your features in a way that makes them seem luxurious. Spend a lot of time going into details that make your product special. The more people read the more they begin to believe what you’re saying.
This is why you see long sales copy web pages. Copywriters know that what may seem boring to you after you read it several times is in fact fresh and exciting to a new website visitor.
People who are into class consciousness love to hear why they should spend a little bit more for your product. In fact they want to spend a little bit more than maybe what their budget allows because it makes them feel better. They know they are getting something exclusive compared to their peers.
The viral marketing on this strategy is through the roof. You will find that your conversion rate increases greatly when you deal from a position of exclusivity and class consciousness!