As you begin to build your mailing list you may wonder how many times you should send emails out to it. This is a common question and there really is no set answer to it.
Initially you should base your emails on building relationships and providing useful information. If people have a problem with these types of emails you really don’t want them on your list anyway.
Your goal is to get to know your subscribers as people and not just a name and email address. You are beginning to brand yourself as a credible Internet marketer that they can trust.
The only way you can do that is to consistently provide helpful information. Useful information is something that offers a tip, contains a free report or e-book, and so on. It should make their life easier in some way.
Useful information is not something you sell right away. This is a common mistake that many Internet marketers make when building their email marketing list.
You can not spend the majority of your time selling to your list if you expect them to stay subscribed to it.
That is a common fear that many new Internet marketers have. They are afraid that if they over email their list they will lose the subscribers they have.
If you will concentrate on building a quality list, and providing useful information to it, then when it is time to offer something for sale a certain percentage of people will buy from you. Again if they unsubscribe you probably didn’t want them on your list anyway.