Some of our readers have emailed me some interesting messages – many of them on the same topic: why do we write so much about social media in relation to internet home business management? It is true that one of the most important pieces of advice we give to home-based businesses is to be active on the social media, keep their eyes on the analytics for each of their posts and ad campaigns, and engage with their followers and with the thought leaders.
Honestly, the theme for today’s article was more advice for becoming a master in social media marketing, but I feel that it is important to make it extremely clear why social media is critical to you internet home business. So, today I will try to give you the most powerful reasons why you must include social media in your marketing plan for your internet home business.
Let’s get started!
1. You Get to Know Your Potential Customers
What are your target customers’ interests? What are the problems they have which you could solve through your products and services? What would convince them to choose you and your business?
All these are critical questions – and you could spend a fortune through market research to answer them. Or you could join them on Facebook, Twitter or Pinterest and find out. As you start sharing content, you will get more and more followers and they will engage in conversations with you. And you will find out what they really want – almost for free.
2. You Can Create a Powerful Traffic Funnel to Your Website
Website traffic is the lifeline of your internet home business. You can pay to get more traffic through Google AdWords, banner ads and CPC strategies, but the best type of traffic is the organic type – people who really are interested in your business and your products.
And who are more qualified than your social media followers? They have already shown interest in your business by liking your page, and commenting on and sharing your posts. They are the people most likely to be interested in your products and buy them. Through careful content strategy, you can lead them to your website and persuade them to become your clients.
3. You Can Build Your Image as an Expert
Social sharing has helped a lot of entrepreneurs build awareness and it can also help your business. Social media is the most powerful word of mouth of the modern times. People share what they find interesting, recommend it to their friends and, in this way, they help you build your reputation as an expert in your niche. This is the most powerful form of promoting your business – by getting people to believe that you are a specialist and are willing to help them solve their problems.
4. You Can Connect to Market Leaders
Influencers, top-level experts in your niche, are active in the social media. They share interesting ideas and opinions on various subjects which you can share on your own social media pages. Why does this help? Because you can attract a part of the influencers’ popularity, and you get more followers for your own social media profiles. Plus, you build more authority for your own business, through the fact that you are always up to date with the latest trends.
5. Social Media Promotion is (Almost) Free
Advertising is expensive, especially for small businesses. Hiring advertising companies can cost you a fortune and there are no guaranteed results of success. However, advertising and promoting yourself on the social media is extremely cheap (even free if you decide to stick to organic promotion). It is an affordable means to reach your target audience and to build your traffic funnel from social media followers to clients.
These are the five critical reasons why we keep recommending you to include social media in the marketing strategy of your internet home business. Now, are you ready to become a master at social media promotion?