Regardless of the size of your Internet business you should build a search engine friendly website. This does not have to be hard to do, and in this article we will take a look at five ways the experts make their website friendly to the search engines.
The key phrase to learn and understand is “search engine optimization.” A search engine will optimize your website based on the information you give it. Therefore to build a search engine friendly website you will want to concentrate on various things including the layout and design, as well as the keyword phrases that you target.
Here are a few tips on how you can do that to make it a win-win situation for both your company and the search engines.
1. The first thing to consider is the length of time you register your domain name for. Search engines like to see domain names that are registered for two years or longer at a time.
This shows confidence and longevity in your business, and will make it friendlier when it comes to being optimized and ranked by a search engine.
2. Today much emphasis is put on niche marketing and this is important when building your website. Although you are targeting search engines for traffic your real audience is the visitors who come to it on a daily basis.
3. Therefore you want to use keyword phrases that relate to the theme of your site. This makes it more search engine friendly and more likely to rank high for those targeted words.
When building a keyword list to target you want to know what your visitors are searching for. Therefore it is important to build a very lengthy keyword list that you can expand upon as you develop your site and add more pages to it.
4. When you are designing your website you want to consider your target market and keep it in mind. You may have a general theme that your site is going to follow, but you want to develop some consistency from one page to the next.
When a person leaves one of your web pages and goes to another one they should feel like they are still on the same website. Therefore concentrate on details such as background color, font style and size, and keep this uniform throughout your whole website.
5. Every professional Internet marketer builds a website that is rich and unique content. Search engines love this and will hold you in a higher esteem than a website that is filled with private label content that somebody else already has on their site.
Plus, this gives you the opportunity to have input into the content you install on your site. It also gives you a chance to monetize your content with things such as ppc text links, banners, and affiliate programs that you represent.
These are five ways the experts build a search engine friendly website that pays off for them almost immediately and in the future.