What is the key to success for any online business, not only affiliate marketing? The answer is simple: lots of traffic. And if high traffic is the goal of any affiliate marketer out there, high and free traffic is the Holy Grail. Paying for traffic through promoted keywords and social media ads is still a great way of bringing new visitors on your website, but the best kind of traffic is organic – that is, free traffic.
So, how do you get free traffic on your website? The basic answer is: have great and frequently updated articles, post interesting content that’s worth reading and sharing, and promote the right kind of products and services.
Now, let’s go a bit more in depth with five effective tips which will help you build free traffic for your affiliate website. We will start on the assumption that you are dedicated and willing to succeed and that you keep your website constantly updated with fresh and interesting content. This is the basic prerequisite for any kind of online business these days.
1. Be Selective in Your Affiliate Partners
If you want to be successful as an affiliate marketer, the products promoted through your affiliate links must be related at least partially to the content you publish. This helps create a sense of trust – that you are not blindly promoting anything. The reasoning is simple: if you promote a product on your blog, your readers will assume that you endorse that product.
This is not a far-fetched assumption: you value your readers, so you would not recommend them to buy products you do not know anything about and which are in no way related to your niche and to the topic you claim authority on.
2. Be Mobile
A shift has occurred for some time now in the way people browse the internet: they do it more frequently from a mobile phone than sitting down in front of a computer. Not all smartphones are the same: some of them have larger screens, while others have a lower resolution or brightness.
However, all people that own any type of smartphone should be able to browse your website, read the content with ease and choose which affiliate banner to tap on without difficulty. This means that your website should be mobile ready – a concept which must be implemented from the moment you create your website.
3. Review Your Affiliate Memberships
Affiliate links are not forever. You should periodically perform an analysis and decide which banners are underperforming and replace them with others. This goes in line with the policy for posting new content constantly. After a while, people will stop paying attention to your affiliate banners, if they stay the same and never change. Promote new products in order to gain more affiliate income.
4. Allow Guest Posting
Successful and well-monetized websites and blogs have a guest posting section. Having guest posts means three things for your website: having fresh content without any effort, building links (one of the key elements of effective SEO) and social media engagement by the very people who guest post on your blog. It is a completely win-win situation for everybody involved, so you should consider this option.
5. Do Not Post Too Many Banners
We left this caveat for last because it is so important that we want you to really take notice of it. Sadly, there are a lot of websites which try to squeeze as many affiliate links and banners on the web page as possible. In some instances, there are so many scrolling or floating banners that it is next to impossible to read the content.
Do you know what people do in this situation? They immediately leave the website and may return to read the content only after installing ad blocking software on their browsers (so you will certainly not make any money from this kind of traffic).
Getting free traffic on your affiliate website is by no means easy, but it is not impossible, either. You just need to find a balance between promoted links and quality content, and keep in mind that people wish to read content first and then be persuaded to buy a promoted product.
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