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How to Use LinkedIn in 2017 for Business

LinkedIn has changed a lot since November 2016. This is when the professional social media platform was acquired by Microsoft in an astounding $26 billion deal. That is a lot of money, even for one of the largest software companies in the world and, if they were willing to pay the price, it means only …

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How to Use Facebook Advertising to Validate Your Business Idea

Are you on the brink of launching your home-based business, but you’re just not sure whether there is a market for your products or services? This is a genuine concern for any entrepreneur: even a home business requires some investments (legal fees and taxes, equipment, etc.) If you can’t find customers to market your products …

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Marketing 101: Essential Advertising Laws for Your Business

Marketing is the heart and soul of doing business and, in many of our articles, we have touched on the various advertising channels and techniques which home-based business owners should use for promoting their products and services. Today we shall approach a different topic related to marketing which any business owner should know about: the …

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